Everybody Wants to Win, "At the Races"

Here's a fact "Everybody wants to Win". But here's the rub.....If you use the same information that everybody uses and the same handicapping procedure everybody else uses....you will loose just like everybody else.

This is why it is imperative that you learn the REASONS that you are using a particular type of information. Not just because it sounds good and someone else said it works 95% of the time. The truth is if it worked 25% of the time at 4-1 odds with proper money management you would be getting rich (slowly) and not selling information for pennies. Let me repeat (25% win rate at 4-1 odds). That's loose 3 win 1 you would be getting rich at the rate of $1.00 a win......Think about that.

Lets ask: What information can I use that will produce the results I want to achieve? In a sense its backward engineering. Start with the question, "What results am I looking for?" Simplistic, yes and no! If your answer is to "win" Then your results will be fraught with disappointment. More likely your answer should be +ROI. How do I use the information I have to produce a +ROI in the market place (racetrack). Remember using the same information the same way everyone else does will not produce a +ROI. This is because its foundation is based on a faulty premise. "That information is equally valid." No-where can this be less true then at horse racing. So our goal is to learn how to produce a +ROI and handicap sanely.

Until next time. Where we will talk about the factors that effect your ROI.